07 — Usage
Logo do's & don'ts.
Keep every mark in the Kuza family legible and consistent across surfaces. The rules below apply to the parent Kuza mark and each programme logo.
Do
- Use the SVG version wherever possible — it scales cleanly.
- Use the white variant on dark or photographic backgrounds.
- Maintain clear space equal to the cap-height of the wordmark on all sides.
- Keep the original gradients and color treatments intact in primary uses.
- Pair with charcoal text (#1B2026) on light backgrounds.
Don't
- Don't recolor gradients or apply outlines to any mark.
- Don't stretch, skew, or rotate the logos.
- Don't place color marks on busy or low-contrast backgrounds — switch to white.
- Don't add drop shadows, glows, or other effects.
- Don't reproduce wordmarks below 24px in height.
Clear space — every mark
Maintain breathing room equal to the cap-height of each wordmark on all sides. The dashed outline shows the minimum protected zone.
Kuza
Clear space
Leadership Academy
Clear space
One Network
Clear space
Agri Bytes
Clear space
REDI
Clear space
Agripreneur
Clear space
Minimum size — every mark
Never reproduce a wordmark below 24px (digital) or 12mm (print). Below this, legibility and the gradient detail collapse.
Kuza
Min 24px
24px
40px
64px
Leadership Academy
Min 24px
24px
40px
64px
One Network
Min 24px
24px
40px
64px
Agri Bytes
Min 24px
24px
40px
64px
REDI
Min 24px
24px
40px
64px
Agripreneur
Min 24px
24px
40px
64px
Co-branding
When pairing a Kuza family mark with a partner mark, separate them with a 1px slate rule. Use equal cap-height clear space on each side. The Kuza-family mark always sits on the left.
Partner
Partner
Partner
Partner