07 — Usage

Logo do's & don'ts.

Keep the marks legible and consistent across every surface. When in doubt, default to the SVG and respect clear space equal to the height of the "K".

Do
  • Use the SVG version wherever possible — it scales cleanly.
  • Use the white variant on dark or photographic backgrounds.
  • Maintain clear space equal to the height of the "K" on all sides.
  • Keep the orange-to-yellow gradient intact in primary uses.
  • Pair with charcoal text (#1B2026) on light backgrounds.
Don't
  • Don't recolor the gradient or apply outlines.
  • Don't stretch, skew, or rotate the marks.
  • Don't place the standard mark on busy or low-contrast backgrounds.
  • Don't add drop shadows, glows, or other effects.
  • Don't reproduce the logo below 24px in height.

Clear space

Maintain a margin equal to the height of the "K" on every side.

Co-branding

Separate the Kuza mark from a partner mark with a 1px slate rule. Equal cap-height clear space on each side.

Partner

Minimum size

Never reproduce the wordmark below 24px (digital) or 12mm (print).

24px
40px
64px