Learn•Connect•Grow
Kuza is a Kenyan social enterprise re-engineering rural food systems across Africa and South Asia. This is the source of truth for how we look, sound, and show up — for every team member, partner, and agency we work with.
Three words. The whole model.
Every program, asset, and story Kuza ships connects to one of these. When you're writing, designing, or building for Kuza, ask: which pillar am I serving?
Climate-smart, field-tested knowledge
From REDI training to AskNia advisory and 2,800+ voice recordings from farmers — Kuza teaches what works in the village, not the textbook.
OneNetwork — digital + human
Digital tools paired with a grassroots human network. 6,000 Agripreneurs link 1.2M farmers to inputs, microloans, markets, and each other.
Yields, incomes, livelihoods
94% of our farmers grew more. 97% earned more. 155,000+ new jobs. 6.2M lives positively impacted — and we're aiming for 100 million by 2030.
If you're writing about Kuza, start here.
Kuza Biashara is a Kenyan social enterprise re-engineering rural food systems across Africa and South Asia. Through the REDI program, we train rural youth to become Agripreneurs — trusted community entrepreneurs who each support around 200 neighboring smallholder farmers with climate-smart advice, quality inputs, microloans, and market access. To date, 6,000 Agripreneurs support 1.2 million farmers across nine countries.
Everything you need to make something on-brand.
Pick a card. Each one opens a page with the actual files, examples, and the rules behind them.
Logos
Six marks across the Kuza family with light & dark variants.
Colors
Sunset and Sunrise gradients, gold and neutrals.
Typography
Fraunces for display, DM Sans for everything else.
Templates
PowerPoint deck, email signatures, document covers.
Email signature
Copy-ready HTML signature for the whole team.
Brand voice
How Kuza sounds — grounded, direct, warm, confident.
Social kit
Channel jobs, post templates, captions, approvals.
Usage rules
Do's, don'ts, clear space, co-branding.
Leadership
Approved headshots and bios of the Kuza team.
Library
Photography, illustrations and field imagery.
Apps
Product screenshots across the Kuza app family.
Press
Media coverage and mentions of Kuza in the news.
Talks
Keynotes, TEDx, panels and community presentations.
Newsletters
Reflections, REDI and Mid-Year partner updates.
Downloads
Brand book, deck, and the full asset bundle.
If a sentence could have been written by any large NGO, it isn't Kuza yet.
We sound grounded, direct, warm, and quietly confident. We name the work, the numbers, and the people. We let the proof speak.
Open the voice guide