Pick a format. Publish in ten.
Twelve plug-and-play templates across the five channels Kuza uses. Each one shows the post on the left and the copy formula on the right. Fill the orange placeholders, hit publish.
For donors, partners, and sector.
Job: show the work, share what we're learning, attract serious collaborators. Cadence: 2–3 posts/week plus the monthly Field Notes newsletter. Tone: observational, evidence-led, plain language. No emoji.
A single Agripreneur, what they do, one piece of evidence from this week. Closes by tying them back to the 6,000-strong network.
When a proof point crosses a threshold worth marking. Doesn't celebrate the number — uses it as a lens to share something the team has learned at that scale.
A confident, dashboard-style update. Bullet list of concrete things shipped — products, cohorts, villages, partnerships. Ends with an invitation that drives comments.
For the wider public, youth, and field network.
Job: field stories, faces, moments, behind-the-scenes. Cadence: 3–4 posts/week + stories. Tone: personal, present-tense. Light emoji OK (1–2 max). Lead the caption with a person or a moment.
Siaya · 14 MayA real photo of one moment. Caption opens on the person doing the thing — never on the program or the org.
A pull quote from a real voice recording on the orange/charcoal card system. Caption explains the quote isn't a one-off — it's a pattern we heard from many.
Long-form on Instagram. Walks the reader through a finding from the field — one insight, one number, one quote per slide. Caption tells them which slide matters.
For press, sector commentary, fast threads.
Job: quick updates, threads on data we've published, replies to sector conversations. Cadence: as-needed, not scheduled. Tone: direct, quotable, specific. Threads beat long single tweets.
When a result, milestone, or study is worth landing in 280 characters or less. Stack the numbers, name the source, link the proof.
Honesty drives reach on X. Open with a result, then walk through what was hard. 5–9 tweets. Last tweet links to the full write-up.
For deep research and stories that need video.
Job: long-form video, Agripreneur stories, program explainers, partner case studies. Cadence: monthly when we have something worth uploading — never on a schedule. Tone: documentary, not promotional.
A single question, answered through field footage, voices, and on-screen data. 3–8 minutes. Title formula: short hook, long subtitle.
Vertical 9:16. One Agripreneur shows one thing they do — answers the question "what's a day in the life?" Open hard, no intro card.
For the field network and alumni.
Job: operational updates, alerts, opportunities, training reminders. The closest channel to the Agripreneurs themselves. Cadence: weekly digest + as-needed alerts. Tone: practical, fast, useful first.
Short, scannable digest of the week's network-wide updates. Each bullet is either a fact, a price signal, a product release, or a reminder. Ends with one reply prompt to learn engagement.
Time-sensitive opportunities. Volunteer applications, cohort openings, partner programs, training slots. Always include forward prompt — WhatsApp's job is to travel.