06 — Social
Social kit.
Three reusable layouts cover 90% of what we post. Pick a layout, swap the headline, ship it.
Layout templates
kuza.one
Field notes · 03
How a WhatsApp group
became a co-op.
became a co-op.
Square — feed1 : 1
kuza.one
Field notes · 03
How a WhatsApp group
became a co-op.
became a co-op.
Portrait — feed4 : 5
kuza.one
Field notes · 03
How a WhatsApp group
became a co-op.
became a co-op.
Story / Reel9 : 16
Sizes by platform
Instagram
- Feed (square)1080 × 1080
- Portrait1080 × 1350
- Story / Reel1080 × 1920
LinkedIn
- Square post1200 × 1200
- Landscape1200 × 627
- Cover1584 × 396
X / Twitter
- In-feed1600 × 900
- Header1500 × 500
YouTube
- Thumbnail1280 × 720
- Channel art2560 × 1440
Post formula
Hook · Story · Receipt · Ask.
01
Hook
1–2 lines that earn the next line.
02
Story
One specific person, one specific moment.
03
Receipt
A number, a quote, or a photo that proves it.
04
Ask
One thing you want the reader to do next.