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Dear Partners,
As we reach the halfway point of 2025, we find ourselves in a moment of deep learning, renewed clarity, and growing momentum.
Kuza One was founded on a simple but powerful belief: “rural youth can power a smarter, greener, and demand-led food system”. This year, that belief is being validated not just in data, but in national policy, community response, and growing interest from partners across the ecosystem.
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From Idea to National Recognition |
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The agripreneur model built on youth-led service delivery to farmers is no longer just ours. It has been adopted at the national level.
On Madaraka Day, President Ruto committed to deploying 18,000 youth agripreneurs across Kenya to support over 6 million smallholder farmers. Several counties are already integrating this into their development plans, recognising agripreneurs as agents of change who can bridge advisory, inputs, finance, and market access.
Photo Credit: The Taita Taveta County Government
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Rethinking Scale: From Lean to Systems |
Our journey through the Scalers Program with the Centre for Exponential Change (C4EC) challenged us to move from a “scale what works” mindset to building “what works at scale.” That means designing from the outset for inclusion, adaptability, and long-term sustainability.
We realised early that we couldn’t solve these problems alone. So we began building a network of solvers from tech partners, input providers to schools, governments, and market offtakers. This thinking is what drives Kenya OneNetwork: an open network where every player can plug in, co-create, and transact.
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Scale >> Anchored in Schools, Rooted in Communities |
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With support from partners like UNICEF, we embedded agripreneur-led regenerative farms into 256 public schools across Kirinyaga, Kisumu, Busia, and Samburu.
Together, we’re reaching
100,000 Farmers
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12,000 Young Learners
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512 youth Agripreneurs
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This model touches three generations, builds climate resilience, and promotes regenerative, nutrition-sensitive practices in the places that need them most.

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Sustainability | Building for the Long Term |
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With donor funding tightening, building a resilient model is no longer optional and we now have the data to back our approach:
64% of Kuza farmers are women (27% global average) |
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50% Kuza farmers reported productivity gains |
72% farmers adopted better farming methods |
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65 Net Promoter Score
(41 global benchmark) |
63% agripreneurs started new business after joining Kuza |
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86% increased income directly post
Kuza Leadership Academy |
61% felt more prepared to handle climate shocks after engaging with Kuza services |
But we’re not stopping there.
We’re flipping the model –starting with the market.
Thanks to a new partnership with Unilever and FCDO’s TRANSFORM programme, we’re piloting a demand-led approach that aligns production with real market needs:
- Identify buyer needs and market demand
- Train agripreneurs to translate these into clear production standards
- Support farmers to grow market-ready, quality crops efficiently & sustainably
This is not just training – it’s coordination. Less waste. Higher incomes. Better supply chain outcomes for everyone involved.
A true flywheel for change.
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Speed | High-Touch, High-Tech |
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We’ve been quietly integrating AI into our offering not to replace human connection, but to amplify it. Our goal is to catalyze a measurable mindset shift from “just farming” to “running an agribusiness”. leading to better practices, stronger market linkages, and income growth. We’re also using AI to reinvent how we measure impact.
This year, we’re launching Farmer Voices and Agripreneur Voices, real-time feedback systems to ensure we are listening, learning, and adapting in partnership with the communities we serve.
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More on how we’re rethinking impact measurement:
What’s Really Changing – Societal Thinking
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Looking Ahead |
As we head into the second half of the year, we’re more focused than ever:
- Demonstrating the viability of School based agriculture to strengthen School Feeding and Nutrition outcomes at scale
- Accelerating the market-first movement through strategic offtaker partnerships
- Deepening community voice and co-creation at every stage
- Growing a collaborative ecosystem of mission-aligned partners
To every partner, funder, advisor, and friend - thank you. You’ve helped turn a bold idea into a national model, and a proof point into a network that's giving agency, choice and dignity to every actor in the ecosystem to learn, connect, and grow on their terms and pace.
Let’s keep building, not for scale alone, but for systems that work for everyone.
Warm regards,
Sriram Bharatam
Co-Founder & Chief Mentor
Kuza Biashara
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