{
  "brand": "Kuza",
  "site": "https://kuzabrand.chekkup.in",
  "mantra": "Learn \u2022 Connect \u2022 Grow",
  "colors": {
    "sunset": {
      "sunset-1": "#F68922",
      "sunset-2": "#EE8224",
      "sunset-3": "#DE6B26",
      "sunset-4": "#D45B27",
      "sunset-5": "#CE5227",
      "sunset-6": "#CC4E27"
    },
    "sunrise": {
      "sunrise-1": "#FFF33B",
      "sunrise-2": "#FFED37",
      "sunrise-3": "#FFD924",
      "sunrise-4": "#FFCB17",
      "sunrise-5": "#FFC311",
      "sunrise-6": "#FEC00F"
    },
    "gold": {
      "gold-1": "#F2CF66",
      "gold-2": "#B38630",
      "gold-3": "#99641A"
    },
    "neutrals": {
      "cream": "#FAF6F0",
      "sand": "#F4ECDF",
      "line": "#E8DFCF",
      "slate": "#565555",
      "charcoal": "#1B2026"
    },
    "gradient": "linear-gradient(90deg, #FEC00F 0%, #CC4E27 100%)",
    "usage": {
      "background": "#FAF6F0",
      "darkBackground": "#1B2026",
      "text": "#1B2026",
      "textMuted": "#565555",
      "accent": "#CC4E27",
      "highlight": "#FEC00F",
      "border": "#E8DFCF"
    }
  },
  "typography": {
    "display": { "font": "Fraunces", "size": "56-80px", "lineHeight": 1.05, "weight": 500 },
    "h1": { "font": "Fraunces", "size": "40px", "lineHeight": 1.1, "weight": 500 },
    "h2": { "font": "Fraunces", "size": "28px", "lineHeight": 1.15, "weight": 500 },
    "h3": { "font": "DM Sans", "size": "20px", "lineHeight": 1.3, "weight": 600 },
    "body": { "font": "DM Sans", "size": "16px", "lineHeight": 1.55, "weight": 400 },
    "caption": { "font": "DM Sans", "size": "12px", "lineHeight": 1.4, "weight": 500 },
    "fallbacks": { "Fraunces": "Georgia, serif", "DM Sans": "Helvetica, Arial, sans-serif" }
  },
  "logos": [
    { "name": "Kuza", "color_svg": "https://kuzabrand.chekkup.in/logos/kuza-color.svg", "color_png": "https://kuzabrand.chekkup.in/logos/kuza-color.png", "white_svg": "https://kuzabrand.chekkup.in/logos/kuza-white.svg", "white_png": "https://kuzabrand.chekkup.in/logos/kuza-white.png" },
    { "name": "Leadership Academy", "color_svg": "https://kuzabrand.chekkup.in/logos/leadership-academy.svg", "color_png": "https://kuzabrand.chekkup.in/logos/leadership-academy.png", "white_svg": "https://kuzabrand.chekkup.in/logos/leadership-academy-white.svg", "white_png": "https://kuzabrand.chekkup.in/logos/leadership-academy-white.png" },
    { "name": "One Network", "color_svg": "https://kuzabrand.chekkup.in/logos/one-network.svg", "color_png": "https://kuzabrand.chekkup.in/logos/one-network.png", "white_svg": "https://kuzabrand.chekkup.in/logos/one-network-white.svg", "white_png": "https://kuzabrand.chekkup.in/logos/one-network-white.png" },
    { "name": "Agri Bytes", "color_svg": "https://kuzabrand.chekkup.in/logos/agri-bytes.svg", "color_png": "https://kuzabrand.chekkup.in/logos/agri-bytes.png", "white_svg": "https://kuzabrand.chekkup.in/logos/agri-bytes-white.svg", "white_png": "https://kuzabrand.chekkup.in/logos/agri-bytes-white.png" },
    { "name": "REDI", "color_svg": "https://kuzabrand.chekkup.in/logos/redi.svg", "color_png": "https://kuzabrand.chekkup.in/logos/redi.png", "white_svg": "https://kuzabrand.chekkup.in/logos/redi-white.svg", "white_png": "https://kuzabrand.chekkup.in/logos/redi-white.png" },
    { "name": "Agripreneur", "color_svg": "https://kuzabrand.chekkup.in/logos/agripreneur.svg", "color_png": "https://kuzabrand.chekkup.in/logos/agripreneur.png", "white_svg": "https://kuzabrand.chekkup.in/logos/agripreneur-white.svg", "white_png": "https://kuzabrand.chekkup.in/logos/agripreneur-white.png" }
  ],
  "logoRules": {
    "clearSpace": "Height of the K on all sides",
    "minSize": { "digital": "24px", "print": "12mm" },
    "never": ["recolor", "outline", "shadow or glow", "stretch or skew", "rotate", "place color mark on busy photo or orange"]
  },
  "voice": {
    "traits": ["Warm", "Confident", "Useful"],
    "rules": ["Lead with the verb", "Active voice, no hedging", "One idea per sentence", "Name people and places specifically", "No corporate jargon or empty superlatives"],
    "terms": { "use": ["participants", "Agripreneurs", "farmers"], "avoid": ["the poor", "beneficiaries as targets"] }
  },
  "imagery": {
    "yes": ["natural golden-hour light", "real participants in real settings", "tight intentional crops"],
    "no": ["posed corporate stock", "heavy filters or vignettes", "backlit silhouettes hiding identity"]
  },
  "proofPoints": ["6,000+ Agripreneurs", "1.2M+ farmers reached", "9 countries", "Goal: 100M lives"]
}