# Kuza Brand Guidelines — AI Handoff Pack

Paste this whole file into Claude or ChatGPT before asking it to build a presentation, document or deck. It contains everything needed to keep the output on-brand.

Source of truth: https://kuzabrand.chekkup.in

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## 1. Who Kuza is

Kuza is a network for African talent — a family of programmes that help young people and micro-entrepreneurs learn, earn and lead. Mantra: **Learn • Connect • Grow**.

Proof points to use in decks:
- 6,000+ Agripreneurs
- 1.2M+ farmers reached
- 9 countries
- Goal: 100M lives

Programme family: Kuza (parent), Leadership Academy, One Network, Agri Bytes, REDI, Agripreneur, plus EKYAN, HatchAI, AskNia, YouthAgri.

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## 2. Colour palette

### Sunset — primary (warm orange, gradient anchor)
| Name | HEX | RGB |
|---|---|---|
| Sunset 1 | #F68922 | 246, 137, 34 |
| Sunset 2 | #EE8224 | 238, 130, 36 |
| Sunset 3 | #DE6B26 | 222, 107, 38 |
| Sunset 4 | #D45B27 | 212, 91, 39 |
| Sunset 5 | #CE5227 | 206, 82, 39 |
| Sunset 6 | #CC4E27 | 204, 78, 39 |

### Sunrise — primary (warm yellow)
| Name | HEX | RGB |
|---|---|---|
| Sunrise 1 | #FFF33B | 255, 243, 59 |
| Sunrise 2 | #FFED37 | 255, 237, 55 |
| Sunrise 3 | #FFD924 | 255, 217, 36 |
| Sunrise 4 | #FFCB17 | 255, 203, 23 |
| Sunrise 5 | #FFC311 | 255, 195, 17 |
| Sunrise 6 | #FEC00F | 254, 192, 15 |

### Gold — Leadership Academy only
| Name | HEX |
|---|---|
| Gold 1 | #F2CF66 |
| Gold 2 | #B38630 |
| Gold 3 | #99641A |

### Neutrals — do the heavy lifting
| Name | HEX | Use |
|---|---|---|
| Cream | #FAF6F0 | Default page background |
| Sand | #F4ECDF | Secondary surfaces, table headers |
| Line | #E8DFCF | Hairlines, dividers, borders |
| Slate | #565555 | Secondary / muted text |
| Charcoal | #1B2026 | Primary text, dark section backgrounds |

### Usage ratio
Roughly 70% neutrals (cream / charcoal), 25% Sunset, 5% Sunrise as accent. Never fill a whole slide with saturated Sunrise yellow. Signature gradient: `linear-gradient(90deg, #FEC00F 0%, #CC4E27 100%)`.

**Contrast:** Charcoal text on Cream, or Cream text on Charcoal. Never white text on Sunrise yellow.

---

## 3. Typography

| Role | Font | Size | Line height | Weight |
|---|---|---|---|---|
| Display | Fraunces | 56–80px | 1.05 | 500 |
| H1 | Fraunces | 40px | 1.1 | 500 |
| H2 | Fraunces | 28px | 1.15 | 500 |
| H3 | DM Sans | 20px | 1.3 | 600 |
| Body | DM Sans | 16px | 1.55 | 400 |
| Caption | DM Sans | 12px | 1.4 | 500 |

- **Fraunces** (Google Fonts) — display and headlines only.
- **DM Sans** (Google Fonts) — everything else: body, UI, captions, chart labels.
- Fallbacks if the fonts are unavailable: Fraunces → any warm serif (e.g. Georgia); DM Sans → Helvetica / Arial.
- Never use Inter, Poppins, Calibri or Times New Roman as substitutes in branded output.

---

## 4. Logos

All files are live at these URLs and can be linked or downloaded directly.

| Mark | Colour version | White (for dark backgrounds) |
|---|---|---|
| Kuza (parent) | https://kuzabrand.chekkup.in/logos/kuza-color.svg · [.png](https://kuzabrand.chekkup.in/logos/kuza-color.png) | https://kuzabrand.chekkup.in/logos/kuza-white.svg · [.png](https://kuzabrand.chekkup.in/logos/kuza-white.png) |
| Leadership Academy | /logos/leadership-academy.svg · .png | /logos/leadership-academy-white.svg · .png |
| One Network | /logos/one-network.svg · .png | /logos/one-network-white.svg · .png |
| Agri Bytes | /logos/agri-bytes.svg · .png | /logos/agri-bytes-white.svg · .png |
| REDI | /logos/redi.svg · .png | /logos/redi-white.svg · .png |
| Agripreneur | /logos/agripreneur.svg · .png | /logos/agripreneur-white.svg · .png |

Prefix relative paths with `https://kuzabrand.chekkup.in`.

### Logo rules
- Kuza is the lead mark; programme marks always sit alongside it in co-branded contexts.
- Clear space on every side = the height of the "K".
- Minimum size: 24px digital, 12mm print.
- Use SVG wherever possible; PNG only where SVG is unsupported.
- Use the white variant on charcoal or on dark photography.

### Never
- Recolour, add outlines, gradients, shadows or glows
- Stretch, skew, rotate or crop the mark
- Place the colour mark on a busy photo or on Sunset orange
- Rebuild the wordmark in another typeface

---

## 5. Voice

Kuza sounds like a field officer who has just come back from a county visit — clear, specific, hopeful but not naïve. We build programmes **with** farmers and youth, not for them.

| Trait | How | Say | Don't say |
|---|---|---|---|
| Warm | Plain words, second person | "We've got you." | "We are pleased to inform you that…" |
| Confident | Active voice, no hedging | "Start today." | "You may wish to consider…" |
| Useful | One idea per sentence | "Here's what changes Monday." | "Going forward we will be implementing…" |

- Lead with the verb. Cut corporate jargon and empty superlatives.
- Name people and places specifically (county, programme, role).
- Beneficiaries are **participants**, **Agripreneurs**, **farmers** — never "the poor" or "targets".

---

## 6. Imagery

- Candid, sunlit, people-first. Real participants in real settings.
- Golden-hour natural light; tight crops on hands, faces and tools.
- No posed corporate stock, heavy filters, vignettes, or backlit silhouettes that hide identity.

---

## 7. Slide recipe (for presentation generation)

- **Cover:** Charcoal (#1B2026) background, white Kuza logo top-left, Fraunces display title, thin Sunset (#CC4E27) rule under it.
- **Section divider:** Full-bleed Sunset-to-Sunrise gradient, Fraunces title in Cream.
- **Content slide:** Cream (#FAF6F0) background, Charcoal H2 in Fraunces, DM Sans body, Sunset used only for numbers, bullets and key highlights.
- **Data slide:** Charts in Sunset shades (#F68922 → #CC4E27) with Sunrise for a single highlight series; Line (#E8DFCF) gridlines; Slate axis labels.
- **Closing:** Charcoal background, big Fraunces statement, white logo, kuza.one.